SMPL Services, LLC Privacy Policy
Effective date: December 3, 2012; Last updated: July 15, 2025
SMPL Services, LLC, (“SMPL Services, LLC“, “we“, “us“) is committed to helping people around the world practice and master whatever they are learning. When you provide information to us, we use it to try to connect you with the right content and help you make studying faster and more effective. This Privacy Policy explains how we collect, use, and disclose the personal information we receive about you online and offline, including when you use our website located at SMPL Services, LLC.com or our SMPL Services, LLC software applications via our website and mobile applications (collectively, “Services). This Policy also outlines certain rights you may have to your personal information. This Policy applies only when you use our Services as a consumer and not as a job applicant, contractor, or employee.
By using our Services, communicating with us, or otherwise interacting with us, you consent and agree to our collection, use, and disclosure of your information as described in this Policy.
Table of Contents
Personal Information We Collect and Sources
How We Use Your Personal Information
Disclosure of Your Personal Information
Your Choices About How We Use Your Personal Information
Do Not Track Disclosure
How Long We Retain Your Personal Information
How We Secure Your Personal Information
Third-Party Websites or Platforms
Children’s Privacy
Jurisdictional Rights
EEA, Switzerland, and UK
California
Privacy Rights in Your State of Residence
Changes to this Policy
Contact Us
Personal Information We Collect and Sources
In providing the Services to you, we collect the personal information described below.
Personal Information You Provide to Us
When you use the Services or otherwise interact with us, we may collect the following personal information: username, date of birth, email address, phone number, password, full name, any profile picture you choose to upload, and/or physical address.
If you log into the Services using a third-party authentication service, such as Google, Facebook, or Apple, these services will authenticate your identity and provide you the option to disclose certain personal information with us, such as your name, date of birth, and email address, to pre-populate our sign up form. You may choose to provide additional information during the linking process to enable certain features on SMPL Services, LLC.
If you complete a purchase transaction with us, we collect limited payment information and any information needed to process your payment. Our third-party payment processors handle any payment card details and payment instrument information that you may provide.
If you create, upload, transmit, or otherwise post information to the Services or communicate with us, we will collect that information, which may include text, images, audio files, search bar queries, survey responses, support communications, and other information types or formats. We may collect information that you choose to provide to enhance the Services, including your school or course information. If you participate in a sweepstakes or similar contest, we collect the information necessary for us to issue any relevant payouts, awards, and tax documentation.
When you interact with our website or mobile applications, we will collect information about how and when you use our Services, including the device used to connect to our Services, your operating system version, your IP address and device identifier, the frequency, timing, and duration of your usage, the pages you view, your usage patterns (e.g., clicks, mouse movements, scrolling and typing activity), which websites or search terms referred you to our Services, and information about your interaction with our Services.
You may also choose to provide us with additional information in order to obtain a better user experience when using the Services.
Personal Information We Collect Automatically When You Use the Services, Including via Cookies, Pixels, and Similar Technologies
We collect certain information from and about you when you interact with our Services, including usage activity such as landing on our website pages, interacting with our website or mobile applications, creating a study set, joining a class or study group, or viewing and interacting with content presented in our Services. This information is automatically collected using various technology services and tools such as cookies, pixels, beacons, tags, session replay, and scripts. These technologies are small pieces of code that run when a website, application, or email is loaded to collect and store data about our users in real-time in order to operate and improve the Services. The vendors who supply us with these tools may collect your information instantaneously and simultaneously during our collection of your information. We also use local storage, which allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
Our website includes social media features and widgets, such as buttons that allow you to post content on third-party websites. These features may use pixels to collect your IP address, device identifier or other data about the page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are made available to us by the third-party social media platforms that may collect your information via these tools instantaneously and simultaneously during our collection of your information.
We also use cookies and tracking tools to provide and enhance the Services. To learn more, click here.
Personal Information We Collect From Third Parties
We collect information about you from the following categories of third parties.
Our partners and other companies. SMPL Services, LLC may receive information about you from other sources, including our partners, service providers, or other third parties. For example, the customer support chat feature may be provided by third parties that receive or have access to the content of communications made using those features. We may combine information we collect from you over time and across the Services with the information we receive from other sources and third parties (including personal information that they have collected from or about you in other contexts). This helps us to improve the information’s overall accuracy and completeness. It also helps us to better tailor our interaction with you.
Advertising companies. We allow third-party companies to display advertisements in the Services. These companies use cookies, pixels, and other technologies to collect personal information about you from your browser or device while using our Service or third-party services.
Other users. SMPL Services, LLC may receive information about you from our users. For example, if a user refers you to SMPL Services, LLC, we may collect your name and email address from our user to send you an invitation to use SMPL Services, LLC.
Third-party platforms and publicly available sources. We may collect information from third-party discussion forms, public posts on social media platforms, and other publicly available information sources, in accordance with applicable laws.
How We Use Your Personal Information
We use your personal information to provide, maintain, improve, and promote the Services, and to communicate with you. The specific purposes of our collection are as follows:
Disclosure of Your Personal Information
Personal Information You Choose to Disclose via the Services
Certain information about you, or activities you perform on SMPL Services, LLC, may be displayed publicly in the Services. For example, information included on your user profile, classes and/or group studies you have joined, high scores you have achieved, or sets you have studied may be visible to other users of the Services.
Third Parties to Whom SMPL Services, LLC Discloses Personal Information
SMPL Services, LLC may disclose your information to third parties in the following circumstances:
For external processing. SMPL Services, LLC provides personal and non-personal information to our service providers, vendors, partners, payments providers, and other affiliated organizations to process it on our behalf. Our providers process data in accordance with our instructions, Privacy Policy and any other appropriate confidentiality, security or other requirements we deem necessary in order to comply with SMPL Services, LLC’s obligations. We regularly update a list of our service providers and subprocessors, which you can view here.
To respond to legal and other requests and to prevent harm. SMPL Services, LLC may provide personal information to third-party entities if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
With any successor to all or part of our business. If SMPL Services, LLC is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred to a receiving party. You will be notified of such change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
With your consent. We may otherwise disclose personal information to companies, organizations or individuals outside of SMPL Services, LLC when we have your consent to do so.
Your Choices About How We Use Your Personal Information
Email, Text, and Other Communications. You may opt out of receiving certain communications (such as email, push notifications, or text messages) from SMPL Services, LLC by changing your notification settings in your SMPL Services, LLC account, or by following the unsubscribe or stop instructions in those messages. SMPL Services, LLC will still send you transactional communications, such messages about your account transactions.
Cookies and Tracking Tools. You may exercise choice regarding your cookie preferences by clicking here. The choices you make are both browser and device specific.
You may also set your cookie preferences through your browser settings. You can learn more about how to manage your cookie preferences here.
Online Ad Choices. SMPL Services, LLC and our third-party advertising partners may serve advertisements when you use our Services. In order to provide advertisements about goods and services of interest to you, SMPL Services, LLC and our third-party advertising partners may use information collected from you, from devices associated with you, and from your visits to this and other websites to show you more relevant ads. The Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA) provide consumers with the ability to opt out of having their online behavior recorded and used for advertising purposes by certain providers who participate in the DAA here. European users can learn more about how to opt out of receiving these types of ads here. The DAA offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising here.
Managing Your Account. You can choose whether the content you create on SMPL Services, LLC, such as flashcard sets, can be viewed by other users. You may also review, edit, or delete the content you create on SMPL Services, LLC by using the deletion tools we provide. You may delete your account at any time by signing into your SMPL Services, LLC account, going to Settings, and selecting “Delete account.” If you delete your account, the content you have created on SMPL Services, LLC will be deleted in accordance with our data retention policies.
Do Not Track Disclosure
We recognize certain universally-accepted global privacy control signals that are designed to automate a user’s desire to opt out of certain processing activities, but we do not currently respond to “do not track” signals except as required by applicable law.
How Long We Retain Your Personal Information
SMPL Services, LLC retains your personal information for as long as your account is active, to fulfill our legitimate business purposes, or to comply with our legal obligations or document retention policies. When these conditions no longer exist, SMPL Services, LLC removes that information in accordance with our standard deletion processes. SMPL Services, LLC may retain and use non-personal information, including information which has been de-identified, aggregated, or anonymized, indefinitely.
We retain records of support tickets and other communications between SMPL Services, LLC and our users, for example support emails, survey responses, feedback submissions, or comments on our blogs or other posts, indefinitely in order to better manage our support processes, maintain accurate business records, and identify other trends. We reserve the right to publish these communications in order to help us clarify or respond to your request or to help us support other users.
How We Secure Your Personal Information
The security of your personal information is important to us. SMPL Services, LLC takes measures reasonably designed to protect against the unauthorized access, use, alteration or destruction of personal information.
We use reasonable efforts to follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution when using the Internet. If you have any questions about the security of our Services, you can contact us at privacy@crushanyexam.ai
Third-Party Websites or Platforms
We may direct you to, or provide you with an option to, visit third-party websites or platforms. Third-party platforms operate independently from us and we are not responsible for the personal information that you choose to submit to those platforms. We encourage you to review the privacy policies and settings of the third-party platforms that you interact with as they will govern your interactions with those platforms.
Children’s Privacy
While SMPL Services, LLC is intended for users age 13 and over, if a child requests access to our Services we accommodate them by offering a limited feature set and restricted experience that removes certain features. We offer this restricted experience (“Child Account”) for accounts of all users below the age of 13 and for some users below the age of 16 where applicable under local law.
To create a Child Account, SMPL Services, LLC will collect the user’s date of birth, username and email address, and account password. We collect a parent’s email address from a child under the age of 13 if they attempt to register in order to notify the parent of their child’s use of SMPL Services, LLC and, where required, to seek parental consent for use of the child’s personal information. Once the Child Account is created, a child may upload information to the Services (with a parent or guardian’s consent). We will also collect information about how and when the child uses our Services, including the device used to connect to our Services, their operating system version, their IP address and device identifier, and the frequency, timing, and duration of their usage.
We collect the above information when a child creates a profile for our Services and then uses our various products and features. This information is used to make the Services operational and for other internal business purposes (e.g., ensuring security of the Services). We may disclose or distribute information from Child Accounts as described in this section and this Privacy Policy, including with parents in order to provide notice of use and gather parental consent, with third parties to support internal operations, and to provide the restricted experience on the Service to the Child Account.
We do not condition a child’s participation or access to any activity on SMPL Services, LLC on the child providing any more information than is reasonably necessary for that activity. We may use aggregated or de-identified information about children for research, analysis, marketing and other commercial purposes.
Third-Party Service Providers. We use a restricted version of Google Analytics to limit data transmission and tracking on areas of our site and mobile apps that are accessed by children.
Parental Rights. Parents and legal guardians of children under 13 must consent to the collection and use of a child’s personal information in connection with a Child Account. Parents may review, edit or delete their Child Account’s content or account at any time by signing into the child’s account. A parent may request deletion, updates, restrictions, or corrections to a Child Account’s registration information by contacting privacy@crushanyexam.ai
SMPL Services, LLC may ask additional questions or take other steps to verify the identity of a parent or guardian before responding to a request to review or delete a child’s information or a request to refuse further collection from a child.
If we make material changes to how we collect and use personal information from children under the age of consent, we will notify parents by email and, when appropriate, obtain additional parental consent for the new uses of the child’s personal information.
Jurisdictional Rights
The laws of the place where you reside may give you certain rights with respect to your personal information as described below. These rights only apply to the extent that both you and SMPL Services, LLC are subject to such laws.
EEA, Switzerland, and UK
This section provides additional information about our processing of personal information for individuals who use our Services and are located in the European Economic Area (“EEA”), Switzerland, and United Kingdom and supplements the disclosures provided elsewhere in this Privacy Policy.
Controller Details
SMPL Services, LLC, is an entity incorporated and organized under the laws of the United States. With respect to the personal information discussed in this Privacy Policy, we are the “controller” for such information under the General Data Protection Regulation and comparable laws in the UK and Switzerland (“GDPR”). This means SMPL Services, LLC determines the purposes and means of processing personal information relating to individuals located in the EEA, Switzerland, and UK. You may contact SMPL Services, LLC using the information provided in the “Contact Us” section at the end of this Privacy Policy.
Categories, Disclosures, Purposes and Legal Basis of Processing
The categories of personal information that SMPL Services, LLC processes regarding individuals in the EEA, Switzerland, and UK, and the sources of that personal information, are described above in the section titled “Personal Information We Collect and Sources.” The purposes for which we use the personal information is described above in the section titled “How We Use Your Personal Information.” The categories of third parties to whom we may disclose personal information are set forth in the section titled “Disclosure of Your Personal Information”.
SMPL Services, LLC processes your personal information only when we have a lawful basis for doing so. SMPL Services, LLC relies on the following lawful bases for processing your personal information.
You are not required to provide personal information to us, but we do rely on your personal information to provide certain of our Services. If you choose not to provide us with your personal information, we may not be able to provide you with a Service or product you request.
Rights Available Under the GDPR and Submitting Rights Requests
The GDPR provides certain rights to individuals in the EEA, Switzerland, and UK. If you are located in those jurisdictions, you may be able to exercise the following rights. Please note that these rights are subject to limitations and not all rights apply in all circumstances.
To exercise your right to object as it relates to the use of automatic data collection technologies on our website, including cookies, please click the Ads and Cookie Settings link at the bottom of our website’s homepage and adjust your preferences accordingly. Finally, you may also submit a written request to exercise any of the foregoing rights by clicking the Your Privacy/Cookie Choices link at the bottom of our website’s homepage or emailing us at privacy@crushanyexam.ai with the subject “GDPR Request.“
We may need to verify your identity before responding to your request and may request additional information from you to do so. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity as needed to protect your personal information or locate your information in our systems, or where you are not accessing our Services or otherwise interacting with us from the EEA, Switzerland, or UK.
Data Protection Authorities
If you have a concern about our processing of your personal information, please contact us at privacy@crushanyexam.ai. You also have the right to make a complaint to the appropriate data protection authority. Contact details for applicable Data Protection Authorities can be found using the links below:
Automated Decision-Making
We do not conduct automated processing of personal information, including profiling, for the purposes of making decisions about you.
International Transfers of Personal Information
Because SMPL Services, LLC operates in the United States, we may transfer personal information about you from the EEA, UK, and Switzerland to the United States. The United States or other countries to which your personal information is transferred may not provide the same level of protection for personal information as the EEA, Switzerland, and UK. You understand that data stored in the US may be subject to lawful requests by the courts or law enforcement authorities in the US.
In connection with international transfers of personal information, SMPL Services, LLC complies with the EU-US Data Privacy Framework (EU-US DPF), the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework (Swiss-US DPF). SMPL Services, LLC has certified to the US Department of Commerce that it adheres to the EU-US Data Privacy Framework Principles (EU-US DPF Principles) and Swiss-US Data Privacy Framework Principles (Swiss-US DPF Principles) with regard to the processing of personal information received from individuals in the EEA, Switzerland, and UK in reliance on the EU-US DPF, UK Extension to the EU-US DPF, and Swiss-US DPF. If there is any conflict between the terms in this privacy policy and the EU-US DPF Principles and/or the Swiss-US DPF Principles, the Principles will govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov
In compliance with the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, SMPL Services, LLC commits to refer unresolved complaints concerning our handling of personal information received in reliance on the EU-US DPF and the UK Extension to the EU-US DPF and the Swiss-US DPF to JAMS, an alternative dispute resolution provider based in the United States. Please contact us at privacy@crushanyexam.ai if you have a complaint regarding our handling of your personal information. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit jamsadr.com/dpf-dispute-resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.
With respect to personal information received or transferred pursuant to the DPF, SMPL Services, LLC is subject to the regulatory enforcement powers of the US Federal Trade Commission. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Under certain conditions, more fully described on the Data Privacy Framework website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
SMPL Services, LLC is responsible and liable for the processing of personal information it receives, under each Principle, and subsequent transfers to a third party acting as an agent on its behalf, including third-party processing that is inconsistent with the Principles unless SMPL Services, LLC proves that it is not responsible for the event giving rise to the damage. Whenever we provide information to a third party outside of where you live, we make sure an adequate transfer mechanism is in place such as Standard Contractual Clauses approved by the European Commission or the EU-US/UK/Swiss Data Privacy Framework.
Retention Period
The criteria we use in determining how long to retain your personal information are described below in the section titled “How Long We Retain Your Information.“
California
This Privacy Notice and Notice at Collection for California Residents (“Notice”) is provided pursuant to the California Consumer Privacy Act, as amended (“CCPA”), and supplements the information in the general Privacy Policy and applies solely to California residents (or “consumers” as defined by the CCPA). This Notice describes our online and offline practices with respect to the collection, processing, and disclosure of personal information relating to California residents. This Notice is limited to our activities when we are acting as a “business,” as defined by the CCPA.
Information We Collect and Disclose
In the past 12 months, SMPL Services, LLC has collected the following categories of personal information from consumers and disclosed such information to the following categories of third parties for the business or commercial purposes described below.
Categories of PI Collected | Examples | Categories of Third Parties to Whom Disclosed |
Identifiers | Unique personal identifier, online identifier, IP address; if you fill out a “Contact Us” form or similar, a full name, alias, address, email address, and phone number; if you use the website to log into our application, your username and password; and social security numbers for winning participants of sweepstakes (solely for the purposes of providing tax documentation). |
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Commercial information | Records of purchases made by you or your organization, or other purchase histories, customer services inquiries, requests, and communications. |
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Internet or other similar network activity (or “Internet Activity”) | Unique personal identifier, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement, including page views and clicking tendencies. |
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Personal information types listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | A name, signature, address, telephone number, or employment information. Some personal information included in this category may overlap with other categories. |
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Sensory data | Audio recordings that you create or upload. |
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From time to time, SMPL Services, LLC may be required to disclose your information to governmental authorities for the purpose of complying with applicable laws and regulations or in response to legal process. We may also disclose your personal information to third parties in connection with the sale of our business or assets, or any merger or similar corporate matter, when your personal information is part of the assets involved in such a transaction.
Finally, we may “aggregate” or “deidentify” information from you pursuant to the CCPA, in which event the information is no longer “personal information.” We commit not to re-identify deidentified information.
Applicable Retention Periods
For each category of personal information identified above, we will retain your personal information only for as long as necessary to fulfill your requests or the purposes for which it was obtained, as set forth in this Notice. The criteria used to determine our retention periods include (i) the fulfillment of the purpose for which the information was collected, (ii) the duration of our ongoing relationship with you, and (iii) the legal obligations to which we are subject.
Categories of Sources of Personal Information
The categories of personal information that SMPL Services, LLC processes regarding individuals in California, and the sources of that personal information, are described above in the section titled “Personal Information We Collect and Sources.
Business or Commercial Purposes for Collecting and Disclosing Personal Information
The purposes for which we use the personal information are described above in the section titled “How We Use Your Personal Information.
Sale or Sharing of Personal Information
As of the “Last Updated” date above, in addition to what is described above, SMPL Services, LLC has disclosed personal information in the “Identifiers” and “Internet Activity” categories for the purposes of targeting ads that promote the Services on third-party websites or mobile applications and generating revenue for SMPL Services, LLC from the display of advertisements within the Services. These activities may be defined as a “share” or “sale” under the CCPA.
To opt out of the sale and sharing of your personal information, please click the Your Privacy/Cookie Choices link at the bottom of our website’s homepage or email us at privacy@crushanyexam.ai. SMPL Services, LLC does not have any actual knowledge that it “sells“ or “shares“ any personal information of consumers under 16 years of age.
Your Rights Under the CCPA
Subject to exceptions and limitations, the CCPA provides California residents with the following rights:
California consumers also have the right to limit the use or disclosure of sensitive personal information by the business if such information is used or disclosed for certain purposes, as required by the CCPA. Because SMPL Services, LLC does not engage in any of those activities, these rights are not available.
Exercising Your Rights
To exercise the rights described above, you must submit a verifiable consumer request to us (except for requests to opt out of sales and sharing) by clicking the Your Privacy/Cookie Choices link at the bottom of our website’s homepage or sending an email to: privacy@crushanyexam.ai with the subject line “CCPA Request.” If you are an agent submitting a request on behalf of a consumer, we may request that you certify your authority to act on a consumer’s behalf. To protect the privacy and security of consumers’ information, we require a verifiable consumer request (except for requests to opt out of sales and sharing) to allow us to reasonably verify your identity and properly understand and respond to it. Please note that the CCPA provides certain limitations and exceptions to the above rights, which may result in us denying or limiting our response to your request.
Our Commitment Not to Discriminate
Consistent with the CCPA, we will not discriminate against you for exercising any of your CCPA rights.
Privacy Rights in Your State of Residence
The laws of your state of residency may afford you certain rights with respect to the collection, use, and disclosure of your personal information.
The categories of personal information we collect from and about you are described in the “Personal Information We Collect and Sources” section above. We disclose such personal information to the categories of recipients described in the “Disclosure of Your Personal Information” section above. Further, the activities described in the “California” section of our Privacy Policy are applicable for users located in other states.
We describe how personal information collected from children under the age of 13 is collected, used, and disclosed in the “Children’s Privacy” section above.
We do not conduct automated processing of personal information for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.
Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:
Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. To exercise any of the above-described rights, please click the Your Privacy/Cookie Choices link at the bottom of our website’s homepage or send an e-mail to: privacy@crushanyexam.ai with the subject line: “Privacy Request.” We may request additional information from you in order to verify your request and/or confirm that you are entitled to make such request.
Your state of residency may afford you the right to appeal any action taken or not taken by SMPL Services, LLC in response to your request. If this is the case, we will provide you the details of the applicable appeal process as part of our response to your request. You are further entitled to contact the attorney general of your state or a similar supervisory or regulatory authority in your jurisdiction of residence to raise a complaint or concern about our practices or handling of your request.
Changes to this Policy
SMPL Services, LLC reserves the right to modify this Privacy Policy at any time, so please review it frequently. If we materially change how we use your personal information, we will notify you prior to the change becoming effective. If you disagree with these changes, you may delete your account at any time and/or stop using the Services. Your continued use of the Services constitutes your acceptance of any changes to this Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, please contact us at https://prepareforanyexam.ai/contact/
Or call us:
+1 775 745 9180
or write to us at:
SMPL Services, LLC
4980 Golden Foothill Parkway PMB#34
El Dorado Hills, CA 95762-7209
privacy@crushanyexam.ai